Mind Trace offers a service with which they can read people’s minds using just a webcam. This is possible by measuring what people see (eye tracking), how they feel about what they see at that moment (emotion tracking), and how excited they get about it (heart rate monitoring). The system is setup through the internet so it can test anyone, anywhere, anytime.

This allows us to test advertisements, websites or any marketing or design content based on their perceptional and emotional impact on the consumer. With the results, the customers can select best performing concepts and improve almost ready advertisements even more.

Stop guessing, start testing.