Corporate Entrepreneurship: Ambidextrous Organisations

Staying relevant in the ever changing market is a challenge for many organisations. They are dethroned by hip, new competitors, or are made obsolete by technological development. 40% of Fortune 500 companies of 2000 no longer existed ten years later. How do you keep your position? What do you need to accomplish to prevent your organisation from being sidelined?

To discover what’s necessary for sustainable success, and to ensure your company is still innovating in ten years time, professor of Corporate Entrepreneurship Justin Jansen (Erasmus Centre for Entrepreneurship) discusses the ambidextrous organisation: an organisation which is capable of both consolidating existing resources, and exploring undiscovered ventures.

Want to know more? Read the full article on This article is covered in depth during the How To Get There Summit on the 17th of November during the session How To to Manage Today and Invent the Future by prof. Justin Jansen (ECE), Lukas Roffel (CTO Thales) and Martijn Verbeek (Sr. Innovation Manager Ahold). There there are 44 other sessions you could follow with 99 speakers during during thé innovation event of the year with 2500 innovation professionals. More information on

This article is part of a series of publications within the theme Innovation & Entrepreneurship on Corporate Entrepreneurship by SMO, powered by DutchCE

By Prof. Dr. Justin J.P. Jansen